Bollywood actress and style icon Sonam Kapoor is the brand ambassador for the Signature International Fashion Weekend, (SIFW) from November 15th to November 17th 2013 in the most happening city Mumbai.

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Kapoor is the face of Signature International Fashion Weekend

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Sonam Kapoor is featured in the latest SIFW commercial. Commenting on the SIFW campaign Sonam Kapoor says – “Make an Impression which is SIFW’s campaign tagline is something I relate with very strongly. I believe that if only you are confident, true to yourself and super comfortable in your own skin can you make an impression on those around you. SIFW ionizes for very strong, individualistic values of a confident, self- made person. And that’s exactly who I am. The campaign is all about being very fashionable and edgy. I love my look designed especially by Rhea; as it’s very contemporary, bold, confident and sexy.

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Upcoming designer Rhea Kapoor who also happens to be Sonam Kapoor’s sister is getting noted in Fashion and celebrity circles with her bold designs. Sonam’s featured dress at the Signature International Fashion Week could also prove to be Rhea’s launchpad into stardom among the more popular international designers such as Mark Fast, Bora Aksu, Micha Barton, Cute Circuit,Falguni and Shane Peacock and Drashta.

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