Fashion has played an important role in the traditions and culture and in the lives of many Indians. The fashion industry is heart of commercial pop culture as they say. India is home to a variety of cultural traditions and customs, due to its rich diversity and authenticity. Fashion and culture have helped in the overall aesthetic development of the nation. From traditional clothing to modern apparel, fashion designers have maintained their originality and have made their mark in the fashion business. Various themes and styles accompanied with a dire desire to change the mainstream culture has been accomplished by non-other than Sabyasachi Mukherjee. After graduating in 1999 from the National Institute of Fashion Technology, Sabyasachi started his work under his own label. Through the years, he has achieved many laurels in the fashion industry. He is currently one of the associate designer members of the ‘Fashion Design Council of India’. His debut at the Cannes film festival in 2011 made him a huge success in the fashion industry. His contributions towards fashion include the traditional bandhani, gotawork, block printing, hand dyeing, embroideries, and bagru prints. These traditional designs and prints have reflected the ethnic and cultural background of India. Combining traditional references to modern innovativeness, Sabyasachi Mukherjee has truly made clothing as a working piece of art. His works have been proven noteworthy not only in India, but also in various other countries of the world. By attending various fashion events, Sabyasachi Mukherjee has proved that he has more than meets the eye. He has gained recognition by designing clothing for many of the top-grossing Bollywood films and has gained numerous supports from Hollywood and Bollywood actresses alike. So what is it that makes Bollywood actresses go gaga with Sabyasachi clothing? What’s the secret behind Sabyasachi? Let’s find out….

Sabyasachi Mukherjee has worked with many Bollywood actresses including Vidya Balan, Rani Mukherjee and so on. These great personalities have worked with Mr. Mukherjee for various photo-shoots wearing long lehengas, sarees, and so on engineered by the great master himself: Sabyasachi.

Aishwarya Rai Bachchan looks chic and beautiful in a Sabyasachi ensemble. The dress equipped with neck-piece sports golden embroidery around it making Aishwarya look elegant. She looks simple and sweet and her skin tone matches the apparel making it look vibrant and classic.

Here, Aishwarya Rai Bachchan dons another Sabyasachi lehenga dress with a matching coat and a leather bag. Her beautiful rustic hair along with the neck-accessories looks apt. The dress looks subtle with matching red flowers and the bottom embroidery looks quite traditional. The earthy tones used in this dress look stunning and bring out the most of Mrs. Bachchan.

Aishwarya Rai Bachchan looking good and feeling fine in another Sabyasachi dress. The golden embroidery along with the white flowery prints looks good. She looks subtle enough. Her glowing face matches the dress she’s wearing. This photo-shoot looks quite classy and modern keeping in mind the traditional print styles.

Aishwarya Rai Bachchan with her hubby Abhishek Bachchan at an event. Here, Mrs. Bachchan looks stunning in a green Sabyasachifull-length gown. This gown features lots of detailed embroidery work from head-to-toe.

Aishwarya Rai Bachchan yet again in a black Sabyasachi sari at Cannes Film Festival. The sari features golden embroidery which matches very well, along with a golden headgear. The flowery embroidery pattern is stitched strategically in chosen places across the sari. Aishwarya Rai Bachchan looks like a perfect Indian woman ought to be.

Vidya Balan poses on the red carpet wearing a sari designed by Sabyasachi. She’s wearing a full length blouse with gold bracelets and earrings. The sari feathers a thin layer of fine embroidery on either side with gold flowery prints across it. The sari looks quite traditional and brings out the Bengali characteristic of Vidya Balan in a way that the paparazzi want to take a glimpse at her every move.

Before the commencement of the event, Vidya Balan sports in a traditional Sabyasachi lehenga. The dress symbolizes her uniqueness and womanhood. She looks perfect. The lack of ornaments makes the dress look very subtle and simple, quite traditional in fact as it ought to be. The main characteristic here is the embroidery pattern that surrounds Vidya Balan along with the red texture of the lehenga.

Vidya Balan is all golden bright! She is wearing another Sabyasachi sari piece having golden borders. However this sari is quite plain and thus it maintains its standard. Sometimes plain is good! The white texture of the sari matched the golden border along with the brown full length blouse having golden prints. Good work Vidya Balan!

Vidya Balan again; and this time with the master himself! Sabyasachi Mukherjee helps with the finishing touches on Vidya Balan who wears a Sabyasachi red sari. She looks chic and the necklace suits her ever-glowing personality.

Sridevi looks stunning and spectacular in a Sabyasachi full-length one- piece sari. The golden necklace matches the maroon colored silk gown. Sridevi looks absolutely stunning and makes her complete.

Here Sridevi sports in a full length lehenga with a matching bag. Sridevi looks quite traditional as well as modern at the same time. She wears a full length blouse along with whitish flowery prints that look beautiful. Her lehenga comprises various hand dyed prints and embroidery.The dupatta is perfectly handcrafted. Totally speechless!

Bollywood actress Rani Mukherjee in black embroidered handmade kameez with a churidaar Anarkali salwar and a matching dupatta. Rani looks absolutely gorgeous and stunning.

Rani Mukherjee; at the red carpet for the premiere of the movie ‘Jab tak hai Jaan’, sports a transparent Sabyasachi sari. The sari looks quite astounding with intricate prints and a load of embroidery patterns.

Kajol at an event wearing a Sabyasachi sari accompanied with a full length blouse. Looks like ‘Full-Length’ blouses are really the trendsetters for Bollywood actresses! Anyways, Kajol who looks stunning as always, wears a Sabyasachi flowery sari with a green matching full-length blouse. The essence of the sari is well highlighted making the place look calm and serene, indeed!

Bipasha Basu looks elegant in a Sabyasachi black blouse having floral arrangements and a matching black ensemble. She really has brought the essence of the designer as she walked the runway for the IIFA Rocks Fashion Show at IIFA 2011.

Sabyasachi’s range of clothing does not limit to full-length gowns, lehengas and anarkalis only. Traditional ethnic wear ranging from bridal gowns, salwar-kameez, and one-piece body suits are found in varieties. They showcase the ethnic and traditional perspective of the designer. Outfits designed by sabyasachi are available in different price ranges from the minimal 3,000 to the expensive Rs 75,000 pieces.