Every fashion enthusiast is obsessed with the trendy items from international brand- Zara retailer. Fashion Director of the famous Louis Vuitton Malletier, Daniel Piette described the dynamism of the Zara fashion group as “possibly the most innovative and devastating retailer in the world.” Zara is Arteixo, Galicia based Spanish garments and accessories retailing company with over 1800 stores across several nations. Zara group is also the proud owner of various distinguished fashion brands including Massimo Dutti, Stradivarius, Pull and Bear, Uterqüe, Bershka etc. Zara stays much ahead of its competitors when it comes to compare the product quality, elegance, designing, availability of stocks etc. The production team works hard to release over 11,000 fresh, distinct fashion items every year as compared to others who generally limit their releases to mere 2000 to 4000.
Considering the expansion of fashion industry in India and a huge market space, the brand has opened its branch Zara India for selling clothes, jewelry and accessories of several international brands in its group. The business has gained success in India like in other nations due to the efficiency of the designers in coping with the preferences of the customers which is accomplished through high end market research. There are as many as 13 Zara India retail stores established in famous shopping malls in tier 1 cities across the country.
The roots of success of this fashion giant lie in the exceptional business strategy adopted by the authorities of the company. The company manufactures, shoes, jewelry, handbags apart from a vast range of men and women clothing with a separate kids section with splendid stocks. Zara authorities control every stage of production ranging from designing, manufacturing, supply chain regulation and distribution by the virtue of the enormous manpower. Unlike most other fashion brands, Zara adopted the policy of zero advertising to utilize the funds for opening newer retail stores and expand its business.
Here are some exquisite Zara Fashion Brand selective items to make an excellent wardrobe collection:
This trendy boat neck short length blouse from Zara clothing collection can be worn with skirts, jeans, shorts and jeggings. A multipurpose fashion wear item you must try. Accessorizing it with this, clutch bag, trendy jewelry items and a pair of Zara shoes add the extra quotient to your styling.
A model displays some party wear and corporate dresses from Zara. With the alterations in the outfits the vast modifications can be introduced in your personality.
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This cool and casual frill printed blouse from Zara clothing with a combination of soft colors of sea green and navy blue combination is a must have item for regular casual wear items. Pairing it with beige jeggings and long pointed heel sandals is a rocking idea to look hot and stylish.
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Trendy Zara Mao collar blazer for the stylish men dressing elegantly in black. The high quality wool with pure polyester lining makes it perfect attire for winters to stay comfortable and very high on the fashion quotient.
These shaded blue jeans are the perfect item for your regular wear. Superb quality assurance and 100% cotton fabric make them the ideal garment for long term comfortable usage. Pair them with Zara jackets to add a new dimension to your styling in winter.
This combination necklace design can be paired with both modern as well as ethnic outfits. The modish designing of this piece of jewelry is enough to make a fashion statement.
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These durable womens suede boots can add an extra edge to your persona when paired with light shaded clothes. Zara shoes have a plethora of collection. These shoes are perfect for girls with a short stature and the wide heel structure provides a comfortable support for your feet enhancing air passage to keep the skin healthy.
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These asymmetric court shoes are perfect for stylish 21st century women. Pair these shoes with your western wear items, Zara jackets and other formal wear attire while attending any formal occasions or corporate events.
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Economics of Zara
- On average a new Zara store opens everyday.
- Zara’s founder built the chain upon two rules: give customers what they want, and give it to them quickly.
- To this end Zara stores refresh their stock twice a week. The logistics building that delivers customized orders to stores around the world has a 24 hour turnaround deadline for Europe and the US.
- Each designer creates three items a day. The designers don’t go to fashion shows which happen too infrequently. Rather they track bloggers and important fashion districts to see what’s popular.
- The success of Zara has made the founder – who was born into poverty – the third richest man in the world.
- He has never had an office. Instead he sits on the open floor with everybody else where he can be engaged in the production process.
- He is also incredibly private. Until 1999 no photograph of him had been published.